A Note From Gretchen


Welcome to Color Baggage

There's unconditional color baggage that lives inside you, cravings and attractions for colors you deeply love because they bring you so much joy. Your bag is custom, filled with colorful memories and experiences no one else has lived but you. This makes the color expert of your life and the palette you seek. 

 Your Color Baggage is:

  • A source of attraction, making you a one-of-a-kind magnet. 
  • It transcends time and space.
  • It's a vehicle of light and enlightenment.
  • It's part of a greater plan.

 This is a gift that keeps on giving—reconnecting us to the world around us, especially when we lose sight of who we are, love, and want to go. 

Perhaps you are sitting in a room staring at your walls, wondering how you got here, living with paint colors you like but don't love, and not knowing what to do instead. You feel stuck, unable to trust yourself or see a path forward because you don't know what you really need, can't imagine the outcome you want, or imagine the worst if you do. 

 You may be feeling the same way about your life. 

When you use your bag to paint your walls in meaningful shades of love, creativity, and connection, I promise there will be an equal and opposite reaction.

Color Baggage is a colorful path of transformation for those looking to rise above circumstances, stuck in indecision, regrets, and craving growth, change, or self-actualization to aim true and become the destination ahead. 

Yours, G

Side-effects include:

  • A state of wonder, delight, and satisfaction that never goes away.
  • A healthy disregard for what others think about wall colors. 
  • Freedom from codependency on trends that make you feel irrelevant.
  • A confident ability to see what you love quickly and more clearly.
  • An urge to dispose of what no longer serves you.


Gretchen Schauffler's professional success story as a Boricua Latina entrepreneur began when she used her educational experience in Art Therapy, Architecture, Fashion Design, and Graphic Design to create a powerhouse cult brand Devine Color, Color Therapy From The Northwest, in 2001. Devine took the paint industry by storm with a feminist perspective, putting women in charge of their own paint color experiences with color tools and formulas fashioned after the cosmetic industry, thus changing how paint companies market and sell paint today. As an imagineer, Gretchen has used her intuitive guidance, education, experience, and products to unpack people's color baggage and deliver transformative color palettes with the emotional power to make everything in an environment beautiful and meaningful overnight, regardless of trends or circumstances. For every action, there is an equal and opposite reaction; sensations of connection, alignment, and aspiration are so palpable it inspires others to want the same for themselves and the world. After personally performing thousands of these color transformations, she needs you to know that color is a vehicle of enlightenment and transformation that can meet the needs of belonging, love, and esteem to reach our highest potential.