Manufacturers Page

MEET THE MAKERS

Gretchen Schauffler's professional success story as a Boricua Latina entrepreneur began when she used her educational experience in Art Therapy, Architecture, Fashion Design, and Graphic Design to create a powerhouse cult brand, Devine Color, Color Therapy From The Northwest, in 2001. Devine took the paint industry by storm with a feminist perspective, putting women in charge of their own paint color experiences with color tools and formulas fashioned after the cosmetic industry, thus changing how paint companies market and sell paint today. Devine was purchased by Valspar Paint in 2009, followed by the acquisition of both Valspar Paint and Devine Color by Sherwin Williams in 2018. After a five-year non-compete in the paint industry, Gretchen decided it was time to stir things up again! 

She chose Diamond Vogel to share her color mission and engineer her new paint recipes. 

Gretchen works directly with their chemist to formulate her colors into proper wall sizes to ensure color harmony, cohesion, and trust in what you see and feel. Most of all, deliver the ultimate coloring transformation ritual for your home. Each gallon is the product of Gretchen's artistic process.

Gretchen teamed up with MegaPrint, which operates out of Plymouth, NH, a small college town located in the Lakes Region and near the White Mountains, to develop and produce the highest quality wallcovering products available to Consumers and Businesses worldwide. In addition to her stunning colors and designs, all materials are made in America and meet stringent standards for sustainability (NSF/ANSI 342), Fire (NFPA Life Safety Code 101), and Indoor Air Quality CA-1350 standards.

 

×