Gretchen Schauffler created every color in Color Baggage™ as a source of genuine attraction, chemistry, and connection. Then she bagged them together in paint testers for you to experience them as seamless harmony in your home—already knowing they would transform your space in spectacular ways. Her colors come in Kaboodle Tester Bags™, Yogurt-Stirring Paints™, and Luscious Sheens™.
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"In art, background colors set the tone, energy, and nature of its subject. You are the subject of your life. Paint your walls first with a constellation of colors you love and I promise the rest of other baggage work itself out."— Gretchen Schauffler
We believe you are the color expert of your life. Now, here's what you need to know about paint and being a paint expert.
◦ Tint formulas are created in a lab.
◦ How a paint color behaves in a lab is not how it will behave in a home.
◦ Tints, sheens, and paint formulas vary by paint company.
◦ A good match depends on the sensibilities of the matcher.
◦ Tint matches vary by paint store.
◦ Color indecision and paint mistakes result in massive amounts of paint waste.
Kaboodles makes it for you to find the right colors, Gretchen’s formulas makes it easy to trust them.
After working with local, regional, and national paint companies in the last two decades, Gretchen chose Diamond Vogel to share her color mission and new paint recipes. Each gallon is the product of Gretchen's artistic process. She works directly with their chemist to formulate her colors into proper wall sizes to ensure color harmony, cohesion, and trust in what you see and feel. Most of all, to deliver the ultimate coloring ritual of transformation for your home.
Colors are tested in real homes, with natural light, and real baggage before making tint formulas. Gretchen works with only one tinter to formulate them into proper "wall-size," so what you see is what you get. And the use of Color Baggage Kaboodles™ save the environment from paint mistakes, regrets, and massive amounts of paint waste.
Painters make money on saving time and paint cost breaks.
They often can't get the job done quickly because of color matches, customers' color indecision, and paint mistakes.
We offer painters an online order schedule to ensure their paint gets to you and them on time, their own hotline, and a 15% discount on our paint products.
Gretchen ain't no chemist, but she knows a lot about people, chemistry, and connection. Her yogurt-stirring paint recipes are thick and rich to make painting a pleasurable ritual. Her paint products splatter, drip, and sag less. They are easy to clean and apply, more durable, and LOW-VOC. You can recoat in 4-6 hours.
This isn't Gretchen's first paint rodeo.
Gretchen Schauffler's first paint brand, Devine Color, Color Therapy From The Northwest, with Paint That Went On Like Yogurt and Looked Like Chiffon, was purchased by Valspar Paint in 2009, followed by the acquisition of both Valspar Paint and Devine Color by Sherwin Williams in 2018. After a five-year non-compete in the paint industry, Gretchen decided it was time to stir things up again! Read about her free-spirited journey.
During the '70s, Gretchen enjoyed playing on Caribbean beaches all day and dancing in Discotheques at night. Needless to say, seashells, and silky Qiana dresses played a huge role in how she experienced and remember color and light during that thrilling time of her life.
When Gretchen saw and felt the inside of a bone-white butter clam she found on Bainbridge Island, she took it home and used it as a vessel for one of her crystal collections. The color chemistry between the soft-matte white and the sparkling stones inspired her to create her Seashell Matte Finish™ and Silkworm-Silk Satin Finish™.
CB Seashell Matte Wall Finish™: Inspired by a Bainbridge butter clam, this finish makes paint colors look insanely supple in a soft suede way. The exclusive "yogurt-stirring" recipe splatters, drips and sags less, making it easy to clean and apply, more durable, and low-VOC. You can re-coat in 4-6 hours. INTERIOR ONLY
CB Silkworm-Satin Trim Finish™: The most glamorous sheen on the market. Perfect for cabinetry, furniture, and trim. Self-priming cures overnight and comes with Exclusive Insta-Smooth™ properties that make brushstrokes melt away right before your eyes. Easy to clean and apply, more durable, and cures overnight. INTERIOR/EXTERIOR
Gretchen's entry into the professional world of house paint started in the early '90s when she became a faux-finisher, making her own custom glazes to go with her color harmonies. She poured this experience into her Silkworm-Satin and Seashell-Matte Faux-Finish Glazes™.
CB Silkworm-Satin & Seashell-Matte Faux-Finish Glazes™ come with Exclusive Open-Dry Time™ properties. This makes it possible to take time and achieve professional-looking limestone, patina, ombre, and aged walls easily and fast. INTERIOR/EXTERIOR
Gretchen's yogurt-stirring paint recipes are so smooth and rich they practically paint for you. All you need to do is follow the rules as you would for a great manicure:
● Choose colors you madly love
● Make sure you prep your surfaces well
● Use a good brush.
● Do two coats no matter how good it covers.
● We recommend standard 3/8" roller cover
A NOTE FROM G
To Whom It May Delight:
Welcome to my bag of wisdom, a color-liberating journey, a world beyond pretty or trendy colors.
Almost everything has been said about paint color. Almost.
Intuitively, everyone knows that paint color is the fastest and cheapest way to change an environment, only if it would be the easiest to choose. It should be, but CLEARLY, it isn't. Most people struggle with choosing paint colors. They spend hours and hours scrolling late at night through design feeds, looking at the same wall colors over and over again, splitting hairs over nuances and differences. Then they spend hours and hours at a paint store, looking at paint chips, buying quart samples to test the colors. Still, they often end up making mistakes, settling for less, or playing it safe— as if paint color was an unsure bet.
The palette you seek lives inside you.
What hasn't been stated clearly enough about paint color is that you are the color expert of your life—from the day you're born. That makes you the palette. There's the unconditional color baggage that lives inside of YOU. You are attracted to and crave your unique blend of color experiences and relationships. When you use this bag of affection to paint your home, it feels like living in a state of love-at-first-sight every day.
This is a gift that keeps on giving—reconnecting us to the world around us, especially during times of change and uncertainty when we need to grow towards our light.
This is the "color baggage" I brought with me when I moved from San Juan, Puerto Rico, To Portland, Oregon in the 1980s, which might as well have been across the Universe. I found myself homesick, swimming contrary to current trends, culture, and a rainy climate that wouldn't quit for months at a time.
In a mass-produced world of hunter greens, cobalt blues, and cranberry reds, my baggage had me craving sassy corals, lively limes, crystal aquas, and bottomless indigos.
Needless to say, I stood out like a lime-green thumb.
I made it a mission to make "myself" my home by rummaging through garage sales to find old versions of my color cravings, no longer manufactured but still loved—not to be different but as an act of self-worth.
When I created paint colors to fulfill my Universe, something remarkable happened.
There was a powerful sense of self-worth that didn't need to be excused or explained. The edges where colors met had no boundaries, making the eye travel freely from one shade to another in delightful ways. The spaces felt so personal, inclusive, and memorable; others couldn't help but want those kinds of feelings for themselves with their own color baggage. They asked for my help.
I led others down the same color liberation journey.
Here is what you need to know about yourself before you can transform a space; trends are mass-produced, but your color attractions, chemistry, and color connections are custom-made, and you can't afford to be anyone else. Paint has the illusional power to make everything in a place feel fabulous and meaningful overnight, regardless circumstances or trends. All you have to do is trust what you see and feel.
When you pick and paint your walls and ceilings with my seamless color harmonies, I promise you that the rest of your baggage will work itself out.
♥️ A state of wonder, delight, and satisfaction that never goes away.
♥️ A healthy disregard about what others think about your home.
♥️ Freedom from codependency on trends that make you feel irrelevant.
♥️ A confident ability to see what you love quickly and more clearly.
♥️ An urge to dispose of what no longer serves you.
May your home be your whole kit-and-kaboodle; reflective, colorful, eclectic, quaint, meaningful, dynamic, affectionate, expressive, inspiring, biographical, and reminiscent. May you live with a deep sense of delight and satisfaction that can only come from who you are, where you've been, and love!
And So It Is.