ROLLING PAINT IS LIKE ICING A CAKE. At color baggage we obsess over wall color and texture for a reason. Wall paint is the pretty frosting on your cake adding the perfect finishing touch to any space. Just as frosting on a cake smoothes, swirls and drapes over cake, our beautiful paint glides onto walls effortlessly and leaves behind a flawless finish. WE EAT WITH OUR EYES FIRST. Rolling paint on a wall quickly spreads color evenly across a massive surface, saving time and ensuring a smooth application. The thickness of the roller nap affects how much paint it can hold and how it applies to different surfaces: The material of a roller impacts how smooth the final coat looks.  Thickness: Think of paint roller covers as sponges. The finer the sponge, the less water it holds, while a thicker one has more. The denser the sponge, the more paint it will hold, filling in the pockets while rolling over surfaces. We recommend using a woven microfiber with a 1/4" nap for smooth or lightly textured surfaces. Opt for a higher nap thickness for rougher textures. 1/4" Naps: Ideal for for a smooth application, ensuring even spreadability and drying.3/8" Naps: It holds more paint and is suitable for filling in gaps on lightly textured surfaces.1/2" Naps: Works well on rougher textured surfaces, providing ample paint coverage. Materials: Think of roller nap material as a makeup sponge. The smoother the sponge, the softer the blend, the more polished the final look. These are the two we recommend: Woven: Microfiber / Mohair Delivers an exceptionally smooth finish with no lint residue.Knit: Polyester / LambswoolLeaves a textured stipple for a different aesthetic. Any questions? Email us ~ frontdesk@colorbaggage.com  

Experience color differently— A paint experience that lets you see how colors truly live in your space. Colors that feel like true love, baggage and all. No paint store runs—just you and your space, ready for transformation. Delivered to your door. PAINT POPS: The perfect amount to test your colors. Skip Paint Store GuessworkSee how colors truly look in your space, not under harsh store lights. Find Your True ColorsDiscover shades that feel divinely like you. Colors in HarmonyEvery shade balances and belongs together. Trust Your InstinctsYour space knows which colors feel right. Create Your StoryTransform your space with colors that feel like true love. Mindful Color TestingLess waste, more certainty in your choices. Color With PurposeTransform your space while caring for our world. Step 1: Trust Our Colors Gretchen Schauffler's COLORWRIGHT™ paint reformulations deliver a liberating paint experience, where every brushstroke leads to self-fulfilling color destinations that feel divinely “you.” Walls don’t just hold space—they embody it. Step 2: Build Your Color Harmony   Click here and view up to 8 colors together at the bottom of the page, trying different combinations until you find the ones that take your breath away. Don't shy away from colors that scare you—they might surprise you in exciting ways! Play until you discover your perfect palette—the 8 (the number of infinity) colors that feel like true love. Not "like," not "love," but *true love*—perfectly personal, emotionally satisfying, and beautifully harmonious. These are the colors you'll bring home to meet the rest of your color baggage.   Step 3: Test Your Harmony A Little Goes A Long Way Each Devine Color Paint Pop comes in our signature Seashell-Matte™ finish and covers approximately 1.5-2 SQFT. There’s plenty for you to test swatches across multiple spaces, allowing you to see how each color feels in different lights and environments. Cleanse your brush thoroughly after applying each color to keep every shade pure and true. Separation Will Occur Our Devine ColorwrightT™ Paint Formulas are rich, thick, and alive with possibility. Like mayonnaise, mustard, or ketchup, natural separation will occur as water rises to the top. This is a sign of their richness and quality. To blend them back into harmony, hold the paint pop between two fingers, gently stroke it from end to end, flipping it over as you go. This mindful process ensures every shade is ready to transform your space.  Test Color With A White Border Our colors are more than just paint—they are complex formulations designed to connect with your home, your story, and your baggage. They are multifaceted and social by nature, engaging with light and creating chemistry with every surface they touch. To truly embody your color experience, frame each swatch with a white border. This allows the color’s full complexity to shine through without interference from surrounding shades or the one you’re painting over. There’s enough paint left over to test the rest of the colors on the wall. When you’re done painting, seal the paint pop bag with tape or rinse it clean. Let it dry completely before recycling—because thoughtful choices extend beyond color. Embody Your Color Experience With Color Baggage, you’re not just testing paint—you’re creating harmony that feels divinely like you. Mindfully crafted colors delivered with care mean you’ll never need to drive to a paint store again. Step 4: Take Charge Of Your Color Experience COLORWRIGHT™ PRODUCTS SUPREME QUALITYSame Devine Color Harmony | Fortified Coat Application | Top-Grade | Low VOC Base ESSENTIAL VALUESame Devine Color Harmony |  Basic Coat Application | Pro-Grade | No VOC Base COLOWRIGHT™ PAINT FINISHES Powder Seashell-Matte™: All Surface Finish For Chill Spaces | 3% Light ReflectionYour walls are about to experience a color resurrection. Inspired by Bainbridge seashells and Caribbean ancient forts, and Irish Castles, this finish transforms spaces with the soul of limestone and the magic of perfect touch-ups. Perfect for Living and Dining, Family Rooms, Bedrooms, Hallways, and Studies. Delicate Moonlit-Glow™ : All Surface Finish For Active Spaces | 9% Light ReflectionYour walls are about to experience a color revelation. Inspired by bioluminescent bays, glassy lakes, and firepits, this finish transforms spaces with the soul of starlight and the magic of perfect luminosity. Perfect for Bathrooms, Kitchens, Mudrooms, Kid Rooms. Luscious Quiana-Gloss™ : All Trim Finish For Frill & Function | 60% Light ReflectionYour walls are about to experience a color celebration. Inspired by vintage glamour, flawless shoeshines, and Disco beats, this finish transforms surfaces with the soul of luxury and the magic of rizz. Perfect for Wood Moldings, Cabinets, Doors, and More. Step 5: Hire a painter that trusts your color choices Once you have finalized Devine Color Harmony, paint finishes, the amount of paint you need per room, and your shipping dates, choose a painter who values your color choices as much as you do. If they suggest matching the colors in another brand "to save money," ask them these simple questions: "Will you guarantee a perfect match after the paint dries and cures for three weeks or repaint for free if it's off? " They won't, and here's why: Painters don't make or match paint. They apply it. Paint company matches allow for a 10% variance due to differences in pigment formulas, quality levels, sheens, surface textures, lighting conditions, and surrounding colors. Hire someone who respects your vision and understands that quality paints deliver better long-term results. If you are doing it yourself, make sure you have all the tools you need. About Shipping: At Color Baggage, we've reimagined the paint-buying experience to make it seamless, inspiring, and ideally suited for modern living. Here's why buying paint online with us is smarter, easier, and better than heading to a store.

In-Store Paint Shopping Experience Environment Overwhelming number of options Artificial lighting distorts colors Noisy, busy atmosphere Long wait times for service Multiple trips Bulky sample quarts Paint waste from your garage to our dumps Service Busy salespeople Rushed decisions Limited color expertise Unreliable color matching Online Devine Shipping Experience Environment Shop from home comfort View colors in your space Take time to decide Predestined color paint harmony Eco-friendly sampling Doorstep delivery Service Thoughtful decision-making Color harmony expertise No color matching is needed Real-time order tracking Satisfaction guaranteed Expert color support A No Substitution Policy Each Devine color is unique to our formulation and can't be duplicated. We don't color match other brands due to formulations When side-by-side, on a wall, exposed to lighting, Devine Colors will reflect differently than match. Read About Color Matching Big Emotional Pay Offs Your body speaks fluent color. It instinctively recognizes when a color feels off because color has the power to transform how you feel in a space. Gretchen Schauffler understands the role of color density, reflection, and harmony in creating somatic atmospheres that feel better even than they look. Her color harmonies and Colorwright paint formulas are always on pitch, never off-key. 

Color Matching: Why True Love Can't Be Copied At Color Baggage, we believe your color attractions are deeply personal—they’re part of your story, your baggage, and your life. These aren’t fleeting trends; they’re enduring relationships that feel like true love. What People Think: "Color matching saves money and looks the same." The Reality: Paint color is like fabric—you can copy the color, but you can’t replicate the weave, shine, or reflection because the fabric and color are one. Similarly, Gretchen Schauffler’s COLORWRIGHT™ formulations are mindfully crafted in the lab and harmonized in her studio before they reach your walls. Each shade has unmatchable depth and character, like the difference between real leather and imitation pleather. Devine paint colors feel divinely like you—where every shade balances, reflects, and belongs together, creating a space that inspires beauty and belonging every day. Why Choose Devine Color? Mindfully Crafted Formulations: Every shade is designed to create harmony that feels like true love.Supreme Quality: Fewer coats mean less labor, saving you time and effort.Rich Coat Application: Thick, high-quality formulas provide superior coverage in fewer layers.Longer Lifespan: Durable finishes stay vibrant for years to come.Fewer Repaints: Avoid costly touch-ups with colors that last. Why Color Matching Falls Short Up to 10% Variance: Small differences in tone become glaringly obvious on large walls.Inconsistent Appearance: Light, sheen, and texture reveal mismatched colors over time.Long-Term Dissatisfaction: Matched colors often lack the depth, character, and feel of originals. A Note About Painters Painters are skilled at application—not color creation. Ask them this simple question:"Will you guarantee a free repaint if the match is off after three weeks?" They won’t—because our colors, true love, can’t be copied or faked. Instead, trust Devine Color to deliver shades that are uniquely yours. We have compiled several articles below to help you become a paint expert and confidently explain to your contractor or painter why you want your paint experience to be Devine vs. Decor!  “Why Is It So Difficult to Color Match Paint?” Matching paint isn’t just about technology—it’s about chemistry, lighting, and even human perception. This Reddit thread breaks down why colors look different under various light sources (a phenomenon called metamerism) and how even small errors in mixing can lead to big differences on your walls. Read More  “Why Doesn't My Touch-Up Paint Match?” Touch-ups are tricky! This article explains why even paint from the same brand and code can look different when applied to existing walls. Learn why factors like aging paint, sheen differences, and mixing errors make perfect matches nearly impossible—and how to work around them. Read More “Help! My Paint Colour Match Is Wrong” Maria Killam shares her expertise on why paint matches often fail, even within the same brand. From batch variations to aging paint on walls, this article highlights the complexities of maintaining color integrity over time and provides tips for navigating these challenges. Read More “Why Paint Color Matching Doesn't Work” Not all whites are created equal, and some proprietary colors simply can’t be recreated. This article explains why even the best efforts at color matching often result in subtle but noticeable differences, especially when working with unique pigments or finishes. Read More Articles explaining how spectrophotometers work often present them as a solution to color matching, boasting 90% accuracy. While this sounds impressive, what they don’t tell you is that spectrophotometers can’t account for why Devine Color is different. Gretchen Schauffler's Colorwright process produces unmatchable color harmonies that enhance your home and happiness. Read Here