Colorwright™ Harmony

Color Baggage®, guided by Gretchen Schauffler and her Colorwright™ philosophy on color harmony, is where your home becomes the ultimate color destination, both personal and divine.

The True Nature of Colors, Yours.

In nature and in art, color isn't just seen—it's felt.

For Matisse, it was intuition unleashed, a tool for expressing joy and spontaneity. His colors were based on emotion, not rules. Reds warmed up the blues and your bones. Greens became the show rather than the stage. Picasso, on the other hand, was all about the story—in another, blues for solitude and roses for hope and revival—as if each color shift was a new chapter in the evolution of his spirit.

Van Gogh made color a melting pot of raw feelings. He didn't paint what he saw, but what the heart ached to have. Yellows blazed with hope, blues wept with longing, purples drenched in melancholy.

Art and nature don't speak the color language of theories or wheels. They speak of color being transcendent rather than technical. We experience this as belonging, love, and connection. They teach us about light and shadow, having the power to realize beautiful versions of life—baggage and all.

Much in the same way, Gretchen Schauffler, founder of Devine Color and Color Baggage®, brings a kindred spirit of art and nature to today's homes—a journey that began with childhood rides through Puerto Rico's sun-washed landscapes, memories of color, and a mission to help unpack people's "color baggage"—the emotional memories and experiences each person carries in their souls and homes.

Color Baggage®: A Paint-By-Feeling World

At Color Baggage®, Gretchen's COLORWRIGHT™ is the intersection where paint science meets human experience. True color harmony is not a formula. Terms like complementary or analogous are irrelevant. Every shade transforms a room into a reflection of one's story—where all color feels like true love. You no longer need to hear it from anyone else because you can listen to the colors sing all day long.

She doesn't use color wheels or presets. She doesn't "match." She remembers, blends, harmonizes, and tests—until it feels exactly right. She infuses richness into shadows and balances reflection and temperature, breaking the rules with harmony that is felt rather than seen. All colors are harmonized, handcrafted, and wall-tested on real walls before they go on yours.

Your Body Speaks Fluent Color

Colorwright™ Harmony is not about rules but the alignment of intention and instinct. Choosing paint colors is a ritual: remembering, imagining, harmonizing, and finally painting—until everything feels deeply, somatically right. Gretchen's philosophy helps clients trust themselves as the experts of their homes. Every Colorwright™ project is an act of listening—to light, shadow, memory, and personal baggage.

Color Is Divine.

Devine Color became legendary by empowering homeowners to take ownership of their own color journeys and master the light and shadows in their lives. It was color therapy with a Pacific Northwest soul—palettes harmonized to bring every wall into alignment with life's vision, memories, and aspirations. Color Baggage® honors Gretchen's original approach. Her paint finishes continue to be grounded in emotional resonance and harmony, not just pigment and sheen level.

True Love Lasts Forever.

Trends may come and go, but true love lasts forever.

In the end, color is not a theory—it is a feeling, a memory, a story. When it's personal, it sings. When it's divine, it transforms a room into the greatest version of home—baggage and all. That is the true magic: color as memory, as love, as belonging.

Your First Stop? The Paint Pop.

COLORWRIGHT™ PAINT POP SAMPLES

Long before sustainability became a buzzword, Gretchen Schauffler revolutionized the paint industry with her brand, Devine Color, through an innovation as simple as it was profound: the Mini-Paint Pouch. Inspired by a Costco margarita mix and Estée Lauder cosmetic samples, these pouches transformed how people chose paint colors for their homes.

By allowing customers to test colors before committing to full gallons, these pouches prevented countless mistake quarts from piling up in garages—and, ultimately, landfills. Today, her small innovation, in the form of paint pop samples, continues the legacy that made choosing to paint effortless while saving the planet from thousands of unwanted gallons destined for garbage dumps.

Skip the Paint Store.No more wandering aisles under buzzing lights. No more wasted quarts. No more doubt. Shop for paint colors from the comfort of your home, where they belong. Our Paint Pops are a crucial step in a COLORWRIGHT™ process that leads to making you the only color expert that matters. You're not just testing colors. This is how you crack your heart open like a crayon box, and shade your home like a coloring page that feels undeniably yours. Not someone else's.

CB PAINT FINISHES & REFLECTIONS

Sheen refers specifically to the level of gloss or shine present in a paint. It describes how much light the surface reflects—a higher sheen means more shine and light reflection (such as high-gloss), while a lower sheen means less shine and more absorption of light (such as flat or matte).

Finish is a broader term that includes the overall physical properties and appearance created by the paint, which encompasses its sheen level, texture, durability, and how it feels to the touch. The finish is determined by the formulation of the paint and can affect other factors like how well it hides imperfections, how easy it is to clean, and where it is best applied.

Colorwright Reflections

Every shade Gretchen creates is hand-mixed and wall-tested—crafted not from swatches or wheels, but from the lived experience of light dancing, shadows deepening, and warmth unfolding in real rooms. She breaks from convention, trusting what resonates rather than what is prescribed. This is color as alchemy—harmony you can feel even before you see it.

And because we believe color should sing both in person and on screen, Gretchen personally refines each digital rendering, ensuring that the spirit and nuance of every shade glows true whether you’re holding a painted sample or scrolling on your phone.

YOUR ULTIMATE COLOR DESTINATION

Create places that feel like second nature: familiar, effortless, and in harmony with who you are. Places you can imagine and create yourself, wherever you are in your life journey, regardless of change, circumstances, or trends. Because the most beautiful colors in the world are the ones you already love. Your Color Baggage is waiting to be unpacked and make true love your ultimate destination.

CB Powder Seashell-Matte Finish™

Type: Matte finish for all surfaces in chill living spaces

Light Reflection: 3%

Inspiration: Bainbridge seashells, Caribbean ancient forts, Irish castles

Description: Creates a limestone-like effect; ideal for easy touch-ups and a subdued aesthetic

Suggested Rooms: Living, dining, family rooms, bedrooms, hallways, studies

CB Delicate Moonlit-Glow Finish™

Type: Low-sheen finish for all surfaces in all living spaces

Light Reflection: 9%

Inspiration: Bioluminescent bays, glassy lakes, fire pits

Description: Offers a gentle, luminous glow reminiscent of starlight; balances elegance and practicality

Suggested Rooms: Living, dining, family rooms, bedrooms, hallways, kitchens, bathrooms

CB Luscious Quiana-Gloss Finish™

Type: Glossy finish for trims, wood, and surfaces needing flair

Light Reflection: 60%

Inspiration: Vintage glamour, shoeshine, disco beats

Description: Provides a high-gloss, luxurious look; enhances details and adds richness

Suggested Areas: Wood moldings, cabinets, doors, and decorative surfaces

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