Gretchen's professional success story as a Boricua Latina entrepreneur began when she used her educational experience in Art Therapy, Architecture, Fashion Design, and Graphic Design to create a powerhouse cult brand called Devine Color, Color Therapy From The Northwest, in 2001. 

Devine took the paint industry by storm with a feminist perspective, putting women in charge of their own paint color experiences with color tools and formulas fashioned after the cosmetic industry, thus changing how paint companies market and sell paint today.

Her brand was acquired nine years later by Valspar Paint, where she held the position as a brand consultant. Following the brand's elimination due to Sherwin Williams's acquisition of Valspar, and Devine Color, Gretchen and her husband and business partner for more than two decades both walked away with a five-year non-compete in the paint industry until 2020, thus ending her chapter with Devine Color.

A lot happened in those five years.

Gretchen began practicing mediation, which opened new channels of creativity and possibility. 

She became a board member of the Alzheimer's Association, Oregon Chapter . She developed a color protocol called Color With Benefits focusing on using color in meaningful ways to benefit memory, dementia patients, and caregivers. She also used it to coordinate the Oregon Ronald McDonald Houses in Oregon. 

In 2018 Gretchen launched DIP Design Is Personal providing high-quality, stylish, customizable DIY home improvement products. Three years later, DIP Design Is Personal became a 5-star review DIY home improvement brand. DIP is sold online at designispersonal.com and across all major U.S. retailers, including Target, Wayfair, Home Depot, Lowes, and Amazon.

The end of her non-compete in 2020 coincided with the exiting of her Second Saturn Return, an earth-quaking global pandemic, and catalytic social events.

She spent the last several years unpacking and repacking her bag, and adding new cravings, attractions, and experiences that created Color Baggage.

Gretchen’s Devine Color journey taught her how to use the rainbow and a bucket of paint to synchronize diverse elements in a home and harmonize them with color. Color Baggage is the leg of the journey that taught her how to harmonize her life by becoming the rainbow itself and using the same principles to trust in meaningful synchronicity; remarkable memories, experiences, and desires with timelines of their own that trigger us and our intuition into taking leaps of faith or decisive action and move forward confidently towards our potential. Making our dreams real in unexpected ways and real journeys more exciting than their destinations.

SEE GRETCHEN'S FULL BIO

As a painter, you may prefer to drive a particular car brand and use a particular paint brand.

Paint brands are a lot like cars. All regulations and parts are the same, but in cost, look, and feel, due to their engineering, they drive very differently. Having been a DIY painter all her life, Gretchen's commitment to liberating homeowners from color conflict and painting anxiety always results in the most beautiful and effortless paint applications. Gretchen wants homeowners to own their road. She engineered a colorful transformational ride from beginning to end! Technical Sheets are available below to ensure your safety.

Seashell Matte Interior

Designed by Gretchen Schauffler to make painting a personal journey and transcendent coloring ritual, CB Seashell-Matte™ inspired by the inside of a Bainbridge butter clam, makes the full-color range, from light-to-dark wall colors, look insanely rich and supple. This premium latex enamel comes in an exclusive color-blending yogurt-stirring paint formula that binds color and finish together into a velvety masterpiece.

Technical Data Sheet

Silkworm Satin Interior/Exterior

 Designed by Gretchen Schauffler to make painting a personal journey and transcendent coloring ritual, CB Silkworm-Satin™ latex enamel will give you the hardness and durability of oil with latex color retention and conveniences. The look of this new silk sheen elevates color reflection to a whole new level. Brushstrokes melt away, delivering phenomenal flow, leveling, anti-sag, anti-drip. The durable interior/exterior finish makes it an ideal product for residential and commercial interior or exterior millwork, wood, masonry, and metal substrates. It's a weather-resistant enamel with excellent resistance to blocking.

Technical Data Sheet

We offer a professional painter's discount and ask you to please pass this value to the homeowner. We can always do so on your behalf.

May you enjoy all journeys as much as their destinations —G

If you have any questions, please email  frontdesk@colorbaggage.com

Gretchen Schauffler worked with regional, national, and international paint manufacturers to create the powerhouse cult brand, Devine Color, Color Therapy From The Northwest, in 2001. Devine took the paint industry by storm with a feminist perspective, putting women in charge of their own paint color experiences with color tools and formulas fashioned after the cosmetic industry, thus changing how paint companies market and sell paint today. Devine was purchased by Valspar Paint in 2009, followed by the acquisition of both Valspar Paint and Devine Color by Sherwin Williams in 2018. After a five-year non-compete in the paint industry, Gretchen decided it was time to stir things up again! 

She chose Diamond Vogel to share her color mission and engineer her new paint recipes. 

Gretchen works directly with their chemist to formulate her colors into proper wall sizes to ensure color harmony, cohesion, and trust in what you see and feel. Most of all, deliver the ultimate coloring transformation ritual for your home. Each gallon is the product of Gretchen's artistic process.

Gretchen teamed up with MegaPrint, which operates out of Plymouth, NH, a small college town located in the Lakes Region and near the White Mountains, to develop and produce the highest quality wallcovering products available to Consumers and Businesses worldwide. In addition to her stunning colors and designs, all materials are made in America and meet stringent standards for sustainability (NSF/ANSI 342), Fire (NFPA Life Safety Code 101), and Indoor Air Quality CA-1350 standards.