Colorful Attractions

If Puerto Rico taught her the sovereignty of light, the Pacific Northwest taught her the sovereignty of shadows. The gray, wooly blanket sky of the Pacific Northwest became a new filter of light, allowing her to see hundreds of new hues breaking through their shy gray nature. She made room for these new color experiences, and her color baggage grew with new possibilities.

A Sense Of Purpose

Drawing from her rainbow-filled journey, Gretchen turned her color baggage into art. She studied Art Therapy, Architecture, and Fashion Design before earning her B.A. in Graphic Design. Her expertise in color deepened while working as a make-up artist and regional trainer for Estee Lauder in the Pacific Northwest. Her artwork—colorful collages featuring women in moments of bliss—sold in renowned galleries across the country, including the Bellevue Art Museum, before she expanded her canvas from traditional art to walls.

A Desire For Harmony

This success eventually led her to expand her canvas from traditional art to walls, where she began creating custom colors and faux finishes that would later inspire Devine Color. She discovered her gift for color harmony and used it to turn environments into harmonious atmospheres that felt like true love, baggage and all. They became more remarkable than the sum of their parts, regardless of the size of the home, social status, or income.

A Need For Growth

As an entrepreneur, Gretchen's influence reached new heights. She founded Devine Color, a trailblazing brand that empowered women to take charge of their paint color experiences. Her success led to the acquisition of Devine Color by Valspar Paint, and a non-compete agreement, during which she explored meditation, served on the board of the Alzheimer's Association, and developed Color With Benefits, a color protocol benefiting memory care. Now free from her non-compete, Gretchen returns with an expanded mission: to harmonize lives through the power of wall color.

Wall color is the most important color you will ever choose because it surrounds you with an atmosphere that influences how you feel about yourself and your life every day. When you surround yourself with wall colors that feel like true love—personal, beautiful, and richly satisfying—walls become mirrors that reflect confidence. Environments become loving atmospheres for years to come. She invites you to recolor your world with true love, starting with a bucket of Devine paint.