Experience Devine Color Harmony With Color Baggage

At Color Baggage, we don't just sell paint—we transform how you experience color. Founded by Gretchen Schauffler, the visionary behind Devine Color, we've redefined the paint industry by putting you at the center of your color journey. We help you embody your color experience, embracing your story, baggage, and all.

Here's what sets us apart from every other paint company:

A Legacy of True Love in Color  

Gretchen Schauffler's journey into color began in the back seat of her parents' car during sun-drenched drives through Puerto Rico. From the chrome-trimmed windows of her father's Chevrolet Impala, she watched light paint new skies, turn palm leaves into feathers, and fill the ocean with glitter. These mesmerizing moments became her "color baggage"—a deep emotional connection to light and color that shaped her unique perspective.

When Gretchen moved to Portland, Oregon, she was introduced to an entirely different world of color. The gray skies she initially resented became a filter that revealed hundreds of subtle hues breaking through their muted surroundings. If Puerto Rico taught her the sovereignty of light, 

Oregon taught her the sovereignty of shadows. This duality—vivid tropical light and nuanced Northwest shadow—became the foundation for her advanced approach to color harmony.

This makes Gretchen's work as unique as her fingerprints.

She doesn't rely on basic color harmonies like complementary or analogous schemes. She embodies her own colorful experience and expertise crafting emotion into her colors by:

Colorizing Shadows: 
Gretchen mutes certain hues to create subtle contrasts that feel sophisticated and timeless.
Harmonizing Light: 
Drawing from her love of Puerto Rican light, she fine-tunes the brightness or darkness of colors to ensure they interact beautifully with light and shadow in any space.
Reflecting Temperature:
By blending warm and cool tones, she creates palettes that guide the eye and evoke specific emotions—like the warmth of a tropical sunset or the cool serenity of a forest canopy.
Breaking Traditional Rules:
Gretchen combines unconventional hues to create unexpected yet harmonious relationships that feel alive and personal in your space.

Her artistry transforms ordinary walls into sanctuaries of light, balance, and belonging. Every shade she creates is infused with her personal story—a reflection of both tropical vibrancy and Northwest subtlety—making each palette as unique as the people who live within it.

Colorwright™ Formulations: Unmatchable Color Harmony & Quality  

Our COLORWRIGHT™ formulations are not just paints—they're living expressions of Gretchen's philosophy on color. Each shade is personally crafted and harmonized by Gretchen in her studio, then tested on real walls before it reaches yours. She makes sure you get what you desire from a supreme Devine Color experience:

Unparalleled Depth and Character:
Colors that reflect light beautifully and create dimension in your space.
Rich Coat Application:
Thick formulas that provide superior coverage with fewer coats.
Durability: Paints that maintain their vibrancy and beauty for years to come.

Unlike color-matching services that rely on algorithms or approximations (with up to 10% variance), our paints deliver consistent quality and harmony you can trust.

A Personal Connection to Your "Color Baggage"  

We believe everyone has "color baggage"—those personal attractions to colors shaped by memories and experiences. These aren't just preferences; they're relationships that resonate deeply within you.

At Color Baggage, we embrace this baggage and help you turn it into harmony. Gretchen's palettes are designed to balance light, shadow, and emotion—creating spaces that feel like true love—not just colors you like but colors you live.

Skip the Paint Store Guesswork  

No more harsh fluorescent lights or endless trips for quart samples that end up in landfills. With Color Baggage:

1. Your Paint Pops arrive at your door with everything you need to test up to 8 shades in your own space.
2.You can see how colors truly interact with your lighting, furniture, and textures—no guessing required.
3. Mindful sampling reduces waste while giving you confidence in your choices.

Empowering You to Take Charge of Your Color Experience  

Gretchen's mission has always been about putting you in control of your color journey. Painters may be skilled at application, but they can't replicate the artistry behind our COLORWRIGHT™ formulations—or guarantee a perfect match after three weeks of curing.

When you choose Color Baggage, you're choosing:

Colors designed for harmony—not compromise.
A process that respects your instincts as the ultimate color expert of your life.
A sustainable approach that prevents garage-to-landfill mistakes.

Paint That Feeds Your Soul—and the Planet  

Our paints aren't just beautiful; they're purposeful. From reducing waste with mindful sampling to creating finishes that last longer and require fewer repaints, we're committed to sustainability without sacrificing quality or beauty.

A Visionary Behind Every Shade  

Gretchen Schauffler doesn't just oversee the process—she is the process. Her hands-on approach ensures every shade embodies her philosophy: "Colors are the mother tongue of the subconscious."

By blending advanced techniques inspired by her life in Puerto Rico and Oregon—saturation shifts from tropical sunsets, value adjustments from Northwest shadows, temperature blending from ocean breezes—she creates colors that transform homes into sanctuaries.

Her journey is woven into every shade she creates—a celebration of belonging through light and shadow.

Why Settle for "Close Enough"?  

Color matching might save a few dollars upfront, but it can't replicate the depth, richness, or emotional resonance of COLORWRIGHT™ formulations. Ask yourself: Would you settle for imitation leather when only real leather will do?

Join the Devine Experience  

Color Baggage isn't just paint—it's a philosophy rooted in love, belonging, and transformation. Let us help you create spaces where every shade balances perfectly with your story—baggage and all. Delivered straight to your door with care and expertise so you'll never need to drive to a paint store again.