The Scoop On Color Matching

Color Matching: Why True Love Can't Be Copied

At Color Baggage, we believe your color attractions are deeply personal—they’re part of your story, your baggage, and your life. These aren’t fleeting trends; they’re enduring relationships that feel like true love.

What People Think:

"Color matching saves money and looks the same."

The Reality:

Paint color is like fabric—you can copy the color, but you can’t replicate the weave, shine, or reflection because the fabric and color are one. Similarly, Gretchen Schauffler’s COLORWRIGHT™ formulations are mindfully crafted in the lab and harmonized in her studio before they reach your walls.

Each shade has unmatchable depth and character, like the difference between real leather and imitation pleather. Devine paint colors feel divinely like you—where every shade balances, reflects, and belongs together, creating a space that inspires beauty and belonging every day.

Why Choose Devine Color?

Mindfully Crafted Formulations: 
Every shade is designed to create harmony that feels like true love.
Supreme Quality:
Fewer coats mean less labor, saving you time and effort.
Rich Coat Application:
Thick, high-quality formulas provide superior coverage in fewer layers.
Longer Lifespan:
Durable finishes stay vibrant for years to come.
Fewer Repaints: Avoid costly touch-ups with colors that last.

Why Color Matching Falls Short

Up to 10% Variance:
Small differences in tone become glaringly obvious on large walls.
Inconsistent Appearance:
Light, sheen, and texture reveal mismatched colors over time.
Long-Term Dissatisfaction:
Matched colors often lack the depth, character, and feel of originals.

A Note About Painters

Painters are skilled at application—not color creation. Ask them this simple question:
"Will you guarantee a free repaint if the match is off after three weeks?" They won’t—because our colors, true love, can’t be copied or faked. Instead, trust Devine Color to deliver shades that are uniquely yours.

We have compiled several articles below to help you become a paint expert and confidently explain to your contractor or painter why you want your paint experience to be Devine vs. Decor! 

“Why Is It So Difficult to Color Match Paint?”

Matching paint isn’t just about technology—it’s about chemistry, lighting, and even human perception. This Reddit thread breaks down why colors look different under various light sources (a phenomenon called metamerism) and how even small errors in mixing can lead to big differences on your walls. Read More 

“Why Doesn't My Touch-Up Paint Match?”

Touch-ups are tricky! This article explains why even paint from the same brand and code can look different when applied to existing walls. Learn why factors like aging paint, sheen differences, and mixing errors make perfect matches nearly impossible—and how to work around them. Read More

“Help! My Paint Colour Match Is Wrong”

Maria Killam shares her expertise on why paint matches often fail, even within the same brand. From batch variations to aging paint on walls, this article highlights the complexities of maintaining color integrity over time and provides tips for navigating these challenges. Read More

“Why Paint Color Matching Doesn't Work”

Not all whites are created equal, and some proprietary colors simply can’t be recreated. This article explains why even the best efforts at color matching often result in subtle but noticeable differences, especially when working with unique pigments or finishes. Read More

Articles explaining how spectrophotometers work often present them as a solution to color matching, boasting 90% accuracy. While this sounds impressive, what they don’t tell you is that spectrophotometers can’t account for why Devine Color is different. Gretchen Schauffler's Colorwright process produces unmatchable color harmonies that enhance your home and happiness. Read Here