The Scoop on Color Harmony

Color Harmony Changes The Way You Feel About Your Home

At Color Baggage, we don't just sell paint—we transform how you experience color. Founded by Gretchen Schauffler, the visionary behind Devine Color, we've redefined the paint industry by putting you at the center of your color journey. We help you embody your color experience, embracing your story, baggage, and all.

A Legacy of True Love in Color

Gretchen Schauffler's journey into color began during sunlit car rides in Puerto Rico. From the back seat of her father's Chevrolet Impala, she watched light transform skies, palm leaves, and ocean waves into vivid scenes of wonder. These memories became her "color baggage," a deeply emotional connection to light and color that shaped her unique perspective.

When Gretchen moved to Portland, Oregon, she encountered an entirely different relationship with color. The gray skies she initially resented revealed subtle hues breaking through muted shadows. If Puerto Rico taught her the sovereignty of light, Oregon taught her the sovereignty of shadows. This duality—became the foundation of her advanced approach to color harmony.

Gretchen's Advanced Approach to Color Harmony

Gretchen doesn't rely on basic harmonies like complementary or analogous schemes. Instead, she artistically uses her color experience and expertise to craft color harmonies that express emotion:

• Colorizing Shadows: Inspired by Oregon's skies, she mutes hues to create subtle contrasts that feel timeless and sophisticated.
• Harmonizing Light: Drawing from Puerto Rico's brilliance, she fine-tunes brightness and darkness to ensure colors interact beautifully with light and shadow in any space.
• Reflecting Temperature: By blending warm and cool tones, she creates palettes that guide the eye and evoke specific feelings—like the warmth of a sunset or the serenity of a shaded forest.
• Breaking Traditional Rules: Combining unconventional hues, Gretchen creates harmonious relationships that feel alive and personal in your space.

Her artistry transforms walls into sanctuaries of light, balance, and belonging—spaces that reflect your story and feel like true love.

COLORWRIGHT™ Formulations: Unmatchable Harmony & Quality

Our COLORWRIGHT™ formulations are not just paints—they're living expressions of Gretchen's philosophy on color. Each shade is personally crafted in her studio and tested on real walls before it reaches yours with:

Unparalleled Depth:

Colors that reflect light beautifully and create dimension in your space.

Rich Coverage:

Thick formulas that require fewer coats for a flawless finish.

Durability:

Paints that maintain their vibrancy for years to come.

A Personal Connection to Your "Color Baggage"

Gretchen believes that everyone has "color baggage"—personal attractions shaped by memories and experiences. These aren't just preferences; they're relationships that resonate deeply within you. At Color Baggage, we embrace this baggage and help you turn it into harmony. Gretchen's palettes balance light, shadow, and emotion—creating spaces that feel like true love—not just colors you like but colors you live.

Skip the Paint Store Guesswork

No more harsh fluorescent lights or endless trips for quart samples that end up in landfills. With Color Baggage:

• Paint Pops let you test up to 8 shades in your own space with ease.
• You can see how colors truly interact with your lighting, furniture, and textures—no guessing required.
• Mindful sampling reduces waste while giving you confidence in your choices.

Empowering You to Take Charge of Your Color Experience

Gretchen's mission has always been about putting you in control of your color journey. Painters may be skilled at application, but they can't replicate the artistry behind our COLORWRIGHT™ formulations—or guarantee a perfect match after three weeks of curing.

When you choose Color Baggage, you're choosing:

1. Colors designed for harmony—not compromise.

2. A process that respects your instincts as the ultimate color expert of your life.

3. A sustainable approach that prevents garage-to-landfill mistakes.

Paint That Feeds Your Soul—and the Planet

Our paints aren't just beautiful; they're purposeful. From reducing waste with mindful sampling to creating finishes that last longer and require fewer repaints, we're committed to sustainability without sacrificing quality or beauty.

Why Settle for "Close Enough"?

Color matching might save a few dollars upfront, but it can't replicate the depth or emotional resonance of COLORWRIGHT™ formulations. Ask yourself: Would you settle for imitation leather when only real leather will do?

Join the Devine Experience

Color Baggage isn't just paint—it's a philosophy rooted in love, belonging, and transformation. Let us help you create spaces where every shade balances perfectly with your story—baggage and all. Delivered straight to your door so you'll never need to drive to a paint store again.