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Your color baggage—those personal, colorful attractions shaped by your memories and experiences—instantly sparks a sense of connection and true love, at first sight, every time you encounter them. It's more than just visual; it's a physical thing. Color Baggage® by Gretchen Schauffler, creator of Devine Color, helps you embrace these unique color attractions to harmonize your home into a somatic, colorful destination that feels both beautiful and meaningful, baggage and all. Gretchen's chromatic color wisdom comes from her innovative approach to painting. Like notes outside the traditional scale in music, she uses color in ways that incorporate hues people love with the ones they might not—like leftover trends that feel outdated or old surfaces such as floors or tiles they can't afford to change. Her method ensures that every color works together perfectly, creating emotional, resonant atmospheres that make color sing, baggage, and all.
Gretchen's color harmonies are always on pitch. As a Colorwright artist, she has mastered the rainbow and put it in a paint can for you to bring "your kind of harmony" to light. By personally creating, shaking, and testing the reflection, illumination, and density of each color on walls before they go on yours, she delivers colorful environments that feel greater than the sum of their parts. These designs are built through personal choices that are emotionally, financially, and physically sustainable over time.
Colorwright paint bases are crafted in a lab to ensure consistency and quality in every batch—just like all high-quality paints today. This scientific foundation is essential for achieving the perfect balance of color density and reflective stability. But this is just the start. The real magic happens in Gretchen's art studio. Here, these lab-crafted bases are transformed into harmony-based formulas. Unlike computer-generated color schemes, Gretchen personally crafts each formula with an understanding of how color density, reflection, and harmony work together to create somatic atmospheres that feel even better than they look. Her human touch ensures that every color is not only aesthetically pleasing but also emotionally resonant—representing how deeply color influences our happiness and experience of life.
Each Colorwright paint product is truly unique. Thanks to its unmatched color density, reflective stability, and harmony-based formulas, it cannot be replicated or substituted. These qualities ensure that every finish is inimitable—a testament to Gretchen's artistry and precision.
Gretchen Schauffler understands how to create somatic atmospheres where colors feel as good as they look. Her Colorwright paint formulas are always on the pitch—never off-key—and deliver environments that resonate emotionally while being financially and physically sustainable for years to come. By personally testing each formula for reflection, illumination, and density before it reaches your walls, she ensures that your space becomes a harmonious destination filled with colors you'll love forever—baggage and all.