Gretchen Schauffler is the founder of Devine Color and Color Baggage.
After selling Devine Color in 2010 and watching it be discontinued in 2018 following its acquisition by Valspar Paint and then Sherwin Williams, Gretchen waited out her five-year non-compete and launched Color Baggage and introduced Devine Color to a new generation.
Devine Color was known for its unique properties - paint that "rolls on like yogurt and looks like chiffon."

With Gretchen Schauffler at the helm of her Devine Colors once again, her proprietary COLORWRIGHT™ formulations and sheens bring back the magic of her colors, interacting with light, shadow, and surfaces to behave intrinsically "in color harmony" with you, your baggage, and your space.

Her color consultation service costs $450 for a session that takes a little over an hour over Zoom or FaceTime. This consultation includes a harmonized Devine Color palette and a color placement plan with somatic shades that feel as good as they look, along with follow-up calls as needed.

She only works with clients who are committed to using her formulations rather than having painters match them to other brands, compromising quality and the experience.

You can reach her directly at gretchen@colorbaggage.com to schedule an appointment.