Gretchen Schauffler's Colorwright® craft lights up homes and lives with harmony that holds true in light and shadow long after the paint dries. She hand-mixes every shade and tests it on real walls—not swatches or paint stores. She watches how the light hits at 9 AM. How shadows shift at 4 PM. Then she adjusts her paint formulas until the color holds its harmony in both light and shadow. Every formula is tested for emotional resonance, reflection, and substance before it ever touches your walls. Because when a color harmony is right, it doesn't just look beautiful—it sings.

FROM ROOT TO FRUIT

Color is a human theory. When in harmony, it sings. When personal, it becomes divine. Transforming a home into one beautiful vista of life—baggage and all. That is the true magic: color as memory, as love, as belonging. You are the only color expert that matters. You're not just testing colors. This is how you crack your heart open like a crayon box, and shade your home like a coloring page that feels undeniably yours. Not someone else's.

COLOR IS DIVINE.

Devine Color, Color Therapy From The Northwest by Gretchen Schauffler, became legendary by empowering homeowners to take ownership of their own color journeys and master light and shadow with her color reflections. Color Baggage® honors Gretchen's original approach. Her paint finishes continue to be grounded in artistry, emotional resonance, and harmony, not just mathematical formulas and sheen level.

CONFIDENCE WITHOUT WASTE

Long before sustainability became a buzzword, Gretchen Schauffler revolutionized the paint industry with her first brand, Devine Color, through an innovation as simple as it was profound: the Mini-Paint Pouch.Inspired by a Costco margarita mix and Estée Lauder cosmetic samples, these pouches transformed how people chose paint colors for their homes. By allowing customers to test colors before committing to full gallons, these pouches prevented countless mistake quarts from piling up in garages—and, ultimately, landfills. Gretchen continues this legacy with her upcoming Color Baggage Paint Packages, a personal growth path to choosing color confidently with color support and real hand-painted brush-outs, making paint color selections at home a creative act of belonging, self-love, and connection.

COMING SOON

CB A La Carte Sample Pack & All-Inclusive Consulting Paint Packages
If you can book an expensive guided tour to a place you've never been—just by looking at pictures online and trusting what you see—you can choose our colors the same way. You already know what pulls you in. You already know what true love feels like when you see it.

The In-Store Paint Detour
Environment: A wall of 3,000 chips under fluorescent lights that lie to you.
Lighting: Artificial and harsh—making colors look "neutral" until they turn weird in your living room.
Process: Decisions by committee, Bouts of uncertainty, dry eyes from staring at paint swatches too long, bulky sample quarts you have to dispose of, not to mention multiple car trips to the paint store, back and forth.
Expertise: A busy counter mixing formulas. Color opinions based on sales.
Result: Good enough.

CB In-House Paint Packages
The Process: Paint packages with guidance. Full-page real paint brush-outs sent to your door. No waste. No driving. No guessing.
Environment: Your home, your light, your pace, your space, your knowing.
Lighting: Real-world testing where the color actually lives—in your shade and shine.
Expertise: Gretchen Schauffler's Colorwright® craft lighting up your home and life with harmony that holds true in light and shadow long after the paint dries.
Result: Choices you never knew you could make. A Home that exceeds your wildest expectations.

Our Promise In Plain Print

We stand by our chemistry. But because we can’t control your walls or your rollers, here are the ground rules: Color Baggage® is not responsible for how the products are used or the condition of the surfaces to which they are applied. If any issues arise with the product itself, Color Baggage® will solely offer a replacement and will not be held accountable for any matters beyond the replacement of the product.