How We Roll

In-Store Paint Shopping Experience Environment Overwhelming number of options Artificial lighting distorts colors Noisy, busy atmosphere Long wait times for service Multiple trips Bulky sample quarts Paint waste from your garage to our dumps Service Busy salespeople Rushed decisions Limited color expertise Unreliable color matching Online Devine Shipping Experience Environment Shop from home comfort View colors in your space Take time to decide Predestined color paint harmony Eco-friendly sampling Doorstep delivery Service Thoughtful decision-making Color harmony expertise No color matching is needed Real-time order tracking Satisfaction guaranteed Expert color support A No Substitution Policy Each Devine color is unique to our formulation and can't be duplicated. We don't color match other brands due to formulations When side-by-side, on a wall, exposed to lighting, Devine Colors will reflect differently than match. Read About Color Matching Big Emotional Pay Offs Your body speaks fluent color. It instinctively recognizes when a color feels off because color has the power to transform how you feel in a space. Gretchen Schauffler understands the role of color density, reflection, and harmony in creating somatic atmospheres that feel better even than they look. Her color harmonies and Colorwright paint formulas are always on pitch, never off-key. 

Color Matching: Why True Love Can't Be Copied At Color Baggage, we believe your color attractions are deeply personal—they’re part of your story, your baggage, and your life. These aren’t fleeting trends; they’re enduring relationships that feel like true love. What People Think: "Color matching saves money and looks the same." The Reality: Paint color is like fabric—you can copy the color, but you can’t replicate the weave, shine, or reflection because the fabric and color are one. Similarly, Gretchen Schauffler’s COLORWRIGHT™ formulations are mindfully crafted in the lab and harmonized in her studio before they reach your walls. Each shade has unmatchable depth and character, like the difference between real leather and imitation pleather. Devine paint colors feel divinely like you—where every shade balances, reflects, and belongs together, creating a space that inspires beauty and belonging every day. Why Choose Devine Color? Mindfully Crafted Formulations: Every shade is designed to create harmony that feels like true love.Supreme Quality: Fewer coats mean less labor, saving you time and effort.Rich Coat Application: Thick, high-quality formulas provide superior coverage in fewer layers.Longer Lifespan: Durable finishes stay vibrant for years to come.Fewer Repaints: Avoid costly touch-ups with colors that last. Why Color Matching Falls Short Up to 10% Variance: Small differences in tone become glaringly obvious on large walls.Inconsistent Appearance: Light, sheen, and texture reveal mismatched colors over time.Long-Term Dissatisfaction: Matched colors often lack the depth, character, and feel of originals. A Note About Painters Painters are skilled at application—not color creation. Ask them this simple question:"Will you guarantee a free repaint if the match is off after three weeks?" They won’t—because our colors, true love, can’t be copied or faked. Instead, trust Devine Color to deliver shades that are uniquely yours. We have compiled several articles below to help you become a paint expert and confidently explain to your contractor or painter why you want your paint experience to be Devine vs. Decor!  “Why Is It So Difficult to Color Match Paint?” Matching paint isn’t just about technology—it’s about chemistry, lighting, and even human perception. This Reddit thread breaks down why colors look different under various light sources (a phenomenon called metamerism) and how even small errors in mixing can lead to big differences on your walls. Read More  “Why Doesn't My Touch-Up Paint Match?” Touch-ups are tricky! This article explains why even paint from the same brand and code can look different when applied to existing walls. Learn why factors like aging paint, sheen differences, and mixing errors make perfect matches nearly impossible—and how to work around them. Read More “Help! My Paint Colour Match Is Wrong” Maria Killam shares her expertise on why paint matches often fail, even within the same brand. From batch variations to aging paint on walls, this article highlights the complexities of maintaining color integrity over time and provides tips for navigating these challenges. Read More “Why Paint Color Matching Doesn't Work” Not all whites are created equal, and some proprietary colors simply can’t be recreated. This article explains why even the best efforts at color matching often result in subtle but noticeable differences, especially when working with unique pigments or finishes. Read More Articles explaining how spectrophotometers work often present them as a solution to color matching, boasting 90% accuracy. While this sounds impressive, what they don’t tell you is that spectrophotometers can’t account for why Devine Color is different. Gretchen Schauffler's Colorwright process produces unmatchable color harmonies that enhance your home and happiness. Read Here

Quality: More Than Just a Price Tag At Color Baggage, we empower you to take control of your color experience. It starts with recognizing that you have "color baggage"—those powerful color attractions you've loved since you first saw them and continue to feel throughout your life. No matter the fleeting trends, these color relationships resonate like true love. They connect you to a sense of belonging, beauty, and a feeling that's as good as it looks because when it comes to creating harmony, we believe in starting from within you. Our Devine Color's quality, value, and emotional resonance come from our unique color harmony, which is unmatchable in every way. Paint brands are like cars. While all follow the same regulations and use similar parts, they perform differently depending on cost and craftsmanship. When it comes to professional paint jobs, the real story lies beneath the surface of the color you choose. Paint material costs, quality, and color formulations are unique to each paint company. Premium paint is premium because of higher quality materials. Period. There is absolutely no reason a painter should assume you are not worthy of premium paint unless there are hidden costs in his bid that have to do with paint. Take charge of your color experience by knowing what you are buying. Good Enough vs. What You Want Paint accounts for only 15-20% of your total cost Labor makes up 75-85% of the investment Using premium paints adds cost but delivers maximum value Discuss premium quality with your paint company, not your painter. Color Matching Statistically speaking, a 10% color variance rate difference (industry standard) becomes exponentially significant when applied to large wall surfaces impacted by: Sheen variations Surface texture Ambient lighting Surrounding colors These factors make it nearly impossible to achieve a perfect match, even with advanced technology. WARNING:  When a painter tells you a paint color match will be close enough take charge of your own color experience, and ask them this: "Will you guarantee your work and repaint after the paint dries and cures for three weeks for free if your color match is  off?" They won't, and neither will any paint company you call.  COLORWRIGHT™ PRODUCTS: SUPREME QUALITYSame Devine Color Harmony | Fortified Coat Application | Top-Grade | Low VOC Base ESSENTIAL VALUESame Devine Color Harmony |  Basic Coat Application | Pro-Grade | No VOC Base COLOWRIGHT™ PAINT FINISHES Powder Seashell-Matte™: All Surface Finish For Chill Spaces | 3% Light ReflectionYour walls are about to experience a color resurrection. Inspired by Bainbridge seashells and Caribbean ancient forts, and Irish Castles, this finish transforms spaces with the soul of limestone and the magic of perfect touch-ups. Perfect for Living and Dining, Family Rooms, Bedrooms, Hallways, and Studies. Delicate Moonlit-Glow™ : All Surface Finish For Active Spaces | 9% Light ReflectionYour walls are about to experience a color revelation. Inspired by bioluminescent bays, glassy lakes, and firepits, this finish transforms spaces with the soul of starlight and the magic of perfect luminosity. Perfect for Bathrooms, Kitchens, Mudrooms, Kid Rooms. Luscious Quiana-Gloss™ : All Trim Finish For Frill & Function | 60% Light ReflectionYour walls are about to experience a color celebration. Inspired by vintage glamour, flawless shoeshines, and Disco beats, this finish transforms surfaces with the soul of luxury and the magic of rizz. Perfect for Wood Moldings, Cabinets, Doors, and More. Be shaken and stirred With Color Harmony! Discover how Gretchen Schauffler's Colorwright process produces unmatchable color harmonies that enhance your home and happiness (here).

Named for the silky synthetic fabric that owned the disco era, CB Luscious Quiana-Gloss Finish™ catches the light and gives it back to your room. Here's everything you need to know about this satin finish — and why the right surfaces have been waiting for it.

The Scoop on Matte Finishes By Gretchen Schauffler CB Powder Seashell Matte Finish was inspired by the look and feel of Bainbridge clams, ancient Caribbean forts, and shallow ocean beds. It carries the flawless, dense quality of limestone — that particular white that isn't blank, it's full — in an exclusive acrylic-latex formula that is livable, with seamless touch-up ability built right in. This is the finish that makes color look like it came from inside the wall. No glare interfering. No shine diluting. Just the color, exactly as it was meant to be seen. Not every room needs matte — but the rooms that do will make you wonder how you ever lived without it. Curing Time for Matte Wall Finishes Touch dry: 1–2 hours Re-coat: 4+ hours Full cure: 14–30 days Full hardness (before placing objects or hanging items): 5–10 days Ideal curing conditions: Temperature: 60°F–80°F (16°C–26°C) Humidity: 50–70% relative humidity Ventilation: good airflow throughout Note: thicker coats take longer to cure than thinner ones Why Matte Works Conceals surface imperfections better than any other finish — ideal for older walls and textured surfaces Absorbs light rather than reflecting it, letting the true color come through with exceptional depth and richness Easy touch-ups — matte blends back into itself better than any other finish, nearly invisibly Reduced glare in brightly lit rooms creates a more comfortable, restful visual experience Quiet, refined, intentional — the reason high-end interiors default to matte What to know going in: Matte is easy to touch up but not easy to scrub — know which walls you're putting it on More susceptible to scuffing and marks in high-traffic areas like hallways and mudrooms — plan for touch-ups as part of maintenance, not as a failure For marks and spots: dilute white vinegar, apply to the affected area, leave 5–10 minutes, work gently with a microfibre cloth, rinse with warm water, dry thoroughly Not suitable for high-moisture spaces — use satin or semi-gloss in bathrooms and kitchens Curious about the finish that inspired it all? There's a whole story behind the shell.The Shell Named Ramon → If this sparked something — I'd love to hear about it. Share your story in the comments, tag us with #ColorBaggage, or write to frontdesk@colorbaggage.com. From my bag to yours,G