PRESS RELEASES

2022

Color Baggage™ Custom-Color Interior Paint Collection Launches In North American Consumer Market...

2013

Devine Color Debuts Enhanced Formula For Its 19 Unique Paint Collections. Newly National Paint Brand also Launches...

IN THE NEWS

2020

Why Americans Have Turned to Nesting...

2002

Devine taking on Ralph in designer paint duel...

2005

Before scraping and priming just point-and-click....

2004

That's the core of Gretchen Schauffler's strategy to build a new brand of house paint. In the past three years, she has takenDevine Color Inc.'s paint from a nonentity to a boutique brand available on the Web, in West Coast stores and through more than 300 dealers nationwide. Schauffler saw an opportunity to reinvent wall paint and the way it's sold in the mid-90s when she and her friends were decorating their houses and getting frustrated with the paint available. Because traditional paint companies offer thousands of shades on tiny strips, there were too many choices. Schauffler, 42, and her friends would make choices according to the chips and end up with walls that looked nothing like they expected....

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