Experience Devine Color Harmony With Color Baggage

At Color Baggage®, we don't just sell paint—we transform how you experience color. Founded by Gretchen Schauffler, the visionary behind Devine Color™, we've redefined the paint industry by putting you at the center of your color journey. We help you embody your color experience, embracing your story, baggage, and all.

Here's what sets us apart from every other paint company:

A Legacy of True Love in Color  

Gretchen Schauffler's journey into color began in the back seat of her parents' car during sun-drenched drives through Puerto Rico. From the chrome-trimmed windows of her father's Chevrolet Impala, she watched light paint new skies, turn palm leaves into feathers, and fill the ocean with glitter. These mesmerizing moments became her "color baggage"—a deep emotional connection to light and color that shaped her unique perspective.

When Gretchen moved to Portland, Oregon, she was introduced to an entirely different world of color. The gray skies she initially resented became a filter that revealed hundreds of subtle hues breaking through their muted surroundings. If Puerto Rico taught her the sovereignty of light, 

Oregon taught her the sovereignty of shadows. This duality—vivid tropical light and nuanced Northwest shadow—became the foundation for her advanced approach to color harmony.

This makes Gretchen's proprietary COLORWRIGHT™ method as unique as her fingerprints. She doesn't rely on basic color harmonies like complementary or analogous schemes. She embodies her own colorful experience and expertise crafting emotion into her colors by:

Colorizing Shadows: 
Gretchen mutes certain hues to create subtle contrasts that embody her color harmony philosophy and supports light structure.
Reflecting Light: 
Drawing from her love of Puerto Rican light, she fine-tunes the brightness or darkness of colors to ensure they interact beautifully with both light and dark hues in any space.
Controlling Temperature:
By blending warm and cool tones, she evoke specific sensations—like the warmth of a tropical sunset or the cool serenity of a forest canopy.
Breaking Traditional Rules:
Gretchen combines unconventional hues to create unexpected yet harmonious relationships that feel alive and personal in your space.

Colorwright™ Formulations: Unmatchable Color Harmony & Quality  

COLORWRIGHT™ isn’t just paint—it’s color with benefits.

Gretchen Schauffler’s proprietary COLORWRIGHT™ method reframes walls into living breathing atmospheres that feel alive, connected, and undeniably meaningful.

Like a wheelwright perfecting the wheel, Gretchen reimagined the color wheel through paint reformulations that harmonize color artistry with chemistry. By manipulating raw paint to interact with light, shadow, and texture, her colors behave as natural as in nature, resonating emotionally and physically in your space.

Her COLORWRIGHT™ paint reformulations deliver a liberating paint experience, where every brushstroke leads to self-fulfilling color destinations that feel divinely “you.” Walls don’t just hold space—they embody it.

Unlike standard paint colors that feel common or innocuous, our proprietary COLORWRIGHT™ formulations create natural color harmony you can trust. Color-matching services that rely on algorithms and approximations, with up to 10% variance, don't come close.

Skip the Paint Store Guesswork  

No more harsh fluorescent lights or endless trips for quart samples that end up in landfills. With Color Baggage:

1. Your Paint Pops arrive at your door with everything you need to test up to 8 shades in your own space. 1.5 OZ is all you need to feel our color harmony in your space.
2.You can see how colors truly interact with your lighting, furniture, and textures—no guessing required. Their illumination and synchronicity will astound you.
3. Mindful sampling reduces waste while giving you confidence in your choices.

Empowering You to Take Charge of Your Color Experience  

Gretchen's mission has always been about putting you in control of your color experience. Painters may be skilled at application, but they can't replicate the artistry behind our COLORWRIGHT™ paint reformulations —or guarantee a perfect match after three weeks of curing.  (See Why)

Paint That Feeds Your Soul—and the Planet  

Our paints aren't just beautiful; they're purposeful. From reducing waste with mindful sampling to creating finishes that last longer and require fewer repaints, we're committed to sustainability without sacrificing quality or beauty.

A Visionary Behind Every Shade  

Gretchen Schauffler doesn't just oversee the process—she is the process. Her hands-on approach ensures every shade embodies Carl Jung's insight that "colors are the mother tongue of the subconscious," transforming this psychological truth into living, breathing atmospheres

By blending advanced techniques inspired by her life in Puerto Rico and Oregon—saturation shifts from tropical sunsets, value adjustments from Northwest shadows, temperature blending from ocean breezes—she creates colors that transform homes into living, breathing atmospheres.

Her journey is woven into every shade she creates—a celebration of belonging through light and shadow.

Why Settle for "Close Enough"?  

When you choose Color Baggage, you're choosing:

1. Wall paints designed for harmony—not compromise.
2. A color experience that makes you the color expert of your life.
3. A sustainable approach that prevents garage-to-landfill quart mistakes. 

Embody Your Color Experience  

Start your color journey today with Paint Pops delivered to your door. Test up to 8 colors in your own space and discover shades that feel divinely you. No more paint store runs—just you, your space, and colors ready for transformation.