What sets Signature Colorwright™ palettes and paint finishes by Gretchen Schauffler, , creator of Devine Color™ are two words: unmatchable chemistry and harmony.

1. Paint Chemistry: Unmatchable one-of-a-kind color density, reflectivity, resonance, and performance that Gretchen singly creates, shakes, and tests on walls before they go on yours.
2. Color Harmony: Always on pitch, never off key. She personally crafts complex tint formulas that interact with each other, much like notes do, to make her colors sing with yours, baggage and all.
3. Wall Finishes: The organic quality of her polished paint finishes affects color much as fabric does. Just ask any bride who is shopping for a white wedding gown. The color may be right, but the fabric is everything.

Ultra Lime Seashell-Matte™

This interior wall finish is Gretchen's magnum opus, inspired by seashells, ancient Caribbean forts, and shallow ocean beds. It gives you a flawless, beautiful, durable look and feel of limestone, the building block of seashells, chalk, marble, and coral in an exclusive deluxe acrylic paint formula. This gives our masterful color harmonies a visual and visceral energy that resonates deep in our bones. It offers a flawless, beautiful look and feel of limestone in an exclusive acrylic-latex formula with seamless touch-up ability.

• Masterful COLORWRIGHT™ Harmony
• Flawless Limestone Look
• High Pigment Concentrate
• Seamless Touch-ability

Ultra Luscious Silkworm-Satin™

This wall and trim finish embodies the miracle of silk, representing human history and tradition through beauty and luxury. Silkworms symbolize alchemy and transformation, echoing the reflective, energetic side of color. This finish fosters a harmonious and transformative environment that speaks to your subconscious. It is the perfect muse to echo the reflective, energetic side of color.

• Masterful COLORWRIGHT™ Harmony
• Organic Silk Simmer Look
• High Pigment Concentrate
• Fabulous Spray & Roll

GOOD TO KNOW

Separation Will Occur

You must stir very well before brushing, rolling, or spraying.

CB MATTE FORMULAS are so rich and thick, like yogurt, mayo, ketchup, or mustard, separation will occur, and water will rise to the top.

CB SATIN FORMULAS formulas are so silky, smooth, and buttery that using a great brush or a smooth roller is best to lather your surfaces. You must stir very well before brushing, rolling, or spraying.

Two Coats Is Always Better Than One

In nail polish terms, a double coat doubles the richness of the color. One generous coat will cover the wall. Two coats will blanket the surface perfectly even, making the color look twice as rich and, logically, protecting the wall with more paint, making it twice as durable.

A Little Goes A Long Way

Surface preparation is always a must. Walls need to be clean, dry, and able to have paint adhere. After you paint, store your paint in smaller containers to keep it air-tight. Think canning and store paint in canning jars like canned fruits. Leave a little air at the top, and seal well.

Warning:

Matching Colorwright's color density, reflective stability, and harmony-based formulas will not produce the same effect. Our process is inimitable, and the results are truly unique and transformative. Read about the the unmatched beauty and harmony of Colorwright here.

CB TECHNICAL INFORMATION

Paint brands are a lot like cars. All regulations and parts are the same but are driven differently due to cost and engineering. As a paint applicator, you will find our paint effortless to apply. Ours is a joy ride. Technical Sheets + Support upon request.

Please email Frontdesk@colorbaggage.com to set up pre-ordering + paint installation walk-through.

MEET  Diamond Vogel

• 96 Year-Old Paint Company
• Family-Owned
• Committed to honoring Gretchen's color craft by combining my art form with a paint formula and finish that delivers a one-of-a-kind color transformational experience.

Previously Gretchen has worked with regional, national, and international paint manufacturers such as General Paints in Ireland, Hirshfields in Minneapolis, and Selectone in Canada to create the powerhouse cult brand Devine Color, Color Therapy From The Northwest. Devine Color was purchased by Valspar Paint in 2009, followed by the acquisition of both Valspar Paint and Devine Color by Sherwin Williams in 2017.

CB LIMITED WARRANTY:

Color Baggage® is not responsible for how the products are used or the condition of the surfaces to which they are applied. If any issues arise with the product itself, Color Baggage® will solely offer a replacement and will not be held accountable for any matters beyond the replacement of the product.

Gretchen Schauffler's education includes Art Therapy, Architecture, Fashion Design, and Graphic Design. Her tutelage by Estee Lauder INC, where she worked as a make-up artist and became a regional trainer in the Pacific Northwest, equipped her with the expertise to develop her Chromatic Wisdom. Her professional journey began when she became a stay-at-home mom, sold art in galleries, and then created a paint palette for walls that she later deemed divine! Devine Color™, Color Therapy For the Northwest, in 1999, became a trailblazing brand empowering homeowners to take charge of their paint color experiences. After its acquisition by Valspar Paint and then Sherwin Williams, She walked away with a 5-year non-compete, launching DIP Design Is Personal® in 2018 and now Color Baggage®.

Read Her Full Story