In a paint world of color indecision and breakdowns, Color Baggage® By Gretchen Schauffler empowers you to confidently paint a commanding presence in your environment that reflects who you are and what you love, realizing your home's full potential— as well as your own.

Gretchen Schauffler's Colorwright™ journey with paint started right after she became a mother and moved the "motherhood." Taking a leap of faith, she quit her job and began to explore paint and color in her home vehicle of belonging and connection. What she created was a painted path to true love for others to follow. She started by blending paint colors, making glazes, and harmonizing shades, tints, and tones based on attraction, chemistry, and connection. Then, she used her walls as giant canvases to experiment with different color interchanges.

Using what is now her own Colorwright™ spin on interior wall color and her customized paint formulas, she showed people how they could become masters of their colorful history and a home that celebrated their life by feeling beautiful and complete—baggage and all, across style, trends, or status.

Gretchen's work over the last 20 years has shown that color is not just an aesthetic choice but a powerful tool for creating harmony and transforming lives. The color proportion, consonance, and energy she produces are unique, resulting in exciting connections that foster true love and harmony in a home. Gretchen believes color is magnetic, harmony runs through the universe, and her paint buckets can lead to profound personal growth and transformation.


2001— Gretchen Schauffler creates the cult paint brand Devine Color, Color Therapy From The Northwest. Devine achieves sky rocketing success and becomes a catalyst in the American Paint Industry.  

2007— Gretchen negotiates a deal with Sherwin-Williams.

2008— Stock market crashes washing away Sherwin-Williams’ acquisition of Devine Color.

2009— Gretchen sells Devine Color to Valspar Paint in a Search-And Rescue Mission. She consults for the company for 5 years. 

2015— She is released with a 5-year non-compete in the paint industry. Sherwin-Williams announces the acquisition of Valspar along with Devine. 

2017— Sherwin-Williams buys Valspar and discontinues Devine. Gretchen becomes a board member of the Alzheimer's Association, develops and implements Color With Benefits, a protocol she develops for care facilities, including Ronald McDonald houses.

2018— Gretchen creates and launches DIP, Design Is Personal DIY home improvement products. DIP becomes a five-star brand sold online across major U.S. retailers, including Target, Wayfair, Home Depot, Lowes, Walmart.

2020— Five-Year non-compete ends. Covid begins.

2022— She creates a new brand called Color Baggage and writes a book by the same title.

2023— She gets a book agent. Crafts COLORWRIGHT™ paint formulations and gets a color tinting machine. Launches Color Baggage along with CB Project Paint at Lowes.

Stay In Touch

Meet Color Baggage