A BRIEF TIMELINE

2001— Gretchen Schauffler creates the cult paint brand Devine Color, Color Therapy From The Northwest. Devine achieves sky rocketing success and becomes a catalyst in the American Paint Industry.  

2007— Gretchen negotiates a deal with Sherwin-Williams.

2008— Stock market crashes washing away Sherwin-Williams’ acquisition of Devine Color.

2009— Gretchen sells Devine Color to Valspar Paint in a Search-And Rescue Mission. She consults for the company for 5 years. 

2015— She is released with a 5-year non-compete in the paint industry. Sherwin-Williams announces the acquisition of Valspar along with Devine. 

2017— Sherwin-Williams buys Valspar and discontinues Devine. Gretchen becomes a board member of the Alzheimer's Association, develops and implements Color With Benefits, a protocol she develops for care facilities, including Ronald McDonald houses.

2018— Gretchen creates and launches DIP, Design Is Personal DIY home improvement products. DIP becomes a five-star brand sold online across major U.S. retailers, including Target, Wayfair, Home Depot, Lowes, Walmart.

2020— Five-Year non-compete ends. Covid begins.

2022— She creates a new brand called Color Baggage and writes a book by the same title.

2023— She gets a book agent. Crafts paint. Gets a color tinting machine. Launches Color Baggage Wallpaper, along with CB Project Paint, at Lowes.

READ GRETCHEN'S FULL BIO