BAGGAGE CLAIM

Let go of other's baggage and claim your own.

You have color baggage and powerful color attractions you fell in love with from the moment you saw them, and you still feel them throughout your entire life. No matter what trends come and go, these color relationships feel like true love, baggage and all. They align you with a sense of belonging, connection, and beauty that feels as good as it looks because we believe they reside in the bottom of your heart and bag.

COLOR BAGGAGE® makes you the color baggage expert of your life with a liberating paint experience, where every brushstroke leads to self-fulfilling color destinations that feel divinely “you.” Walls don’t just hold space—they embody it with color harmony that is as natural as nature itself.

By blending color artistry with personal connection and paint chemistry, Gretchen Schauffler offers a path to a colorful reclamation—one that honors your past, celebrates your present, and inspires your future. Each shade is crafted to harmonize homes and lives with an inherent confidence born from where you’ve been, who you are, and where you’re going next. The color harmony you seek lives inside you.

OUR BAGGAGE

TRUST OUR WORK

There are colors, then, there are Devine Colors. Our quality, value, and emotional resonance comes from our unmatchable color harmony. Their complexity is designed to connect with your story, your space, and your unique baggage. They reflect light differently, adapt to surroundings, and create chemistry with the elements of your home. All you have to do is trust yourself, and our Devine Harmony! View our Devine Color Harmony Wheels and Choose up to 8 colors together at the bottom of the page, trying different combinations until you find the ones that take your breath away. Don't shy away from colors that scare you—they might surprise you in exciting ways! Play until you discover your perfect palette—the 8 (the number of infinity) colors that feel like true love. Not "like," not "love," but *true love*—perfectly personal, emotionally satisfying, and beautifully harmonious.

These are the paint pop testers you'll ship home to meet the rest of your color baggage.  

ORDER NOW

SKIP THE PAINT STORE

No more bad lighting, confusing choices, and sample quarts going from garages to dumps.

View Colors At Home Where They Belong

 Gretchen Schauffler, creator of Devine Color, has personally crafted and harmonized a colorful universe where every hue is balanced through light and shadow to create depth, reflect light, and energize your space in personal ways. Let Devine Yours Truly deliver a supreme color experience from start-to-finish you have been waiting for, straight to your front door.

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