The Legacy Of Devine Color
A Devine Color Story
I'm Gretchen Schauffler, founder of Color Baggage and creator of Devine Color. My professional journey began when I founded Devine Color™, Color Therapy For the Northwest, in 1999. This trailblazing brand empowered homeowners to take charge of their paint color experiences. After its acquisition by Valspar Paint and then Sherwin Williams, I walked away with a 5-year non-compete, launching DIP Design Is Personal® in 2018 and now Color Baggage®.
The Evolution of Paint
The paint industry has undergone significant changes with the advent of new technologies and environmental regulations. Over the last 25 years, new ecological requirements and supply chains have altered color formulas and paint formulations. While all paint companies have attempted to match the old Devine colors, these versions often need the original harmony because they were recreated using computer-based formulas rather than my original harmony-based formulations and exclusive resin.
Why Devine Colors Endure
Despite these changes, people still crave the original Devine Colors. My colors transformed empty spaces into cohesive, beautiful reflections of their lives, not just a single wall or room. My color work as an artist and paint color expert created seamless, stunning environments that are impossible to forget or live without.
Color Baggage: Continuing the Legacy
Once my non-compete in the paint business ended in 2020, I launched Color Baggage, building upon the beloved legacy of my Devine Colors. Color Baggage offers a new paint line and an illuminating color philosophy with one-of-a-kind Colorwright™ paint formulations crafted in a lab, harmonized by me in my art studio and tested on walls before they go on to yours. These colors cater to your attractions and cravings, tapping into your intuition with a vision and a mission to transform your environment and all the baggage that comes with it into a personal state of beauty and harmony. My colors harmonize themselves!
Creating Spaces That Reflect You
Choosing Color Baggage means you're not just painting your walls but stepping into an act of transformation that redefines spaces to reflect the best version of yourself and your home for years to come. My latest finish, the Ultra Lime Seashell-Matte™, is my magnum opus. It is the epitome of color luxury for your walls, with a natural organic richness that resembles the smooth limestone qualities of a seashell. This unique finish creates a gorgeous, super matte texture that's unparalleled in today's market. You will see and feel the difference.
Share Your Devine Color Stories
I invite you to share your Devine Color stories and how much you loved them. Your experiences are a testament to the enduring power of color to transform lives. Contact me at gretchen@colorbaggage.com and share your stories.