$30.00 USD

Color Baggage Indoor Chalk-Style Project Paint colors are smooth, rich, and charmingly tough. Bonus, no need to seal it with clear wax to protect the finish. Color formulations by artist Gretchen Schauffler combine ultra-rich pigmentation with a one-of-a-kind TALC-MATTE FINISH, elevating the visceral feeling of color to new heights, making it the most beautiful, effortless chalk Project Paint  to apply in the market. Give an old, worn-out cabinet or an ultra-modern piece a time-honored twist  with CB Project Paint.

  • The Most Beautiful And Effortless Paint To Apply
  • Low Voc Fade-Resistant Deluxe Acrylic Latex
  • The Beauty Of Chalk With Latex Color Retention And Convenience

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Fun Fact: Did you know that chalk-style paint has its roots in ancient Egyptian times? Egyptians used a form of natural chalk-based paint to decorate their walls and furniture as early as 4,000 years ago. The use of chalk-based paint has endured throughout history, gaining popularity in various art movements, and continues to be a beloved choice for furniture refinishing and creative projects today.


Dear Painter,

As you know, paint brands are a lot like cars. All regulations and parts are the same, but they drive very differently due to their cost and engineering. Having been a DIY painter all my life (and a BMW engineering fan), I am committed to liberating homeowners from color conflict and painting anxiety and unleashing their creativity with the most beautiful and effortless paint application. Not to mention deeply satisfy their need for change and growth. I engineered a colorful transformational "the ultimate" paint ride from beginning to end so they could own both the road and the destination. Wishing you a vibrant and inspiring place that resonates with your true essence. —Gretchen

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Gretchen Schauffler believes that color is magnetic and harmony runs the Universe; therefore, she designed color relationships aligned in synchronicity to unlock your environment's full potential and transform your life with harmony. Her CB Master Palette has been digitally calibrated to visually reflect its harmonious attraction, chemistry, and connection to your baggage in real life. With Gretchen Schauffler's colors, anyone can create a space that reflects their true selves in visceral love-at-first-sight, visually stunning ways, and the realization that they are the colorful destination they seek.


Gretchen Schauffler's journey with painting started as a way to find belonging, growth, and expansion. Through her love for art, she discovered the power of color and how it could be used to create harmony in people's lives. She started blending paint colors, making glazes, and coordinating custom colors, using her walls as giant canvases to experiment with different color palettes. Drawing inspiration from the seven colors of the rainbow, she used the Color Wheel as a vehicle of enlightenment. She showed people how to become masters of their own color palettes. Using a bucket of paint as a creative and transformative ritual, anyone could paint their home in shades of belonging, affinity, and connection. Gretchen's work has shown that color is not just an aesthetic choice but a powerful tool for creating harmony and transforming lives. The color harmonies she creates are always unique, but the results are the same - where harmony exists, growth, prosperity, and possibility will follow.