The Colorwright™ Experience: Personal Chemistry Meets Paint Harmony

The Colorwright Experience

Transform environments into colorful somatic atmospheres that feel as beautiful as they look, from the head down to your toes, baggage and all.

In the world of color, few brands stand out as distinctly as Colorwright. Founded by Gretchen Schauffler, Colorwright is more than just a paint company; it's a journey into the transformative power of color harmony. This blog delves into the unique aspects that make Colorwright's paint formulations distinctively superior, highlighting the passion, precision, and harmony that set them apart.

At the heart of Colorwright lies a deep understanding of the emotional and sensory impact of color. Gretchen Schauffler's approach to paint formulation is a blend of science and art, combining the precision of a lab with the creativity of an art studio.

Here's how this unique process unfolds:

Color Harmony For Walls, Bodies, and Souls.

Your color baggage, personal colorful attractions based on memories and experiences, instantly spark a sense of connection and true love at first sight every time you see them. It's a physical thing. Color Baggage® by Gretchen Schauffler helps you use your unique color attractions to harmonize homes into somatic colorful destinations that feel beautiful and meaningful, baggage and all.

Her chromatic color wisdom comes from using paint color in innovative and harmonious ways, like notes outside the traditional scale in music, to incorporate colors people love with existing colors they may not love, like leftover trends that feel outdated or old surfaces such as floors or tile they can't afford to change. Her approach ensures every color works together perfectly, creating emotional, beautiful resonant atmospheres that make color sing, baggage and all.

Gretchen's color harmonies are always on pitch, never off key. By personally creating, shaking, and testing the reflection, illumination, and density of each color on walls before they go on yours, she delivers colorful environment that feel greater than the sum of its parts, created through personal design choices that are emotionally, financially, and physically sustainable over the years.

She has mastered the rainbow and put it in a paint can for you to bring "your kind of harmony" to light. 

Lab-Crafted Precision

Colorwright paint bases are created in a lab, like all high-quality paints manufactured today, ensuring consistency and quality in every batch. This scientific foundation is crucial for achieving the perfect balance of color density and reflective stability. 

However, this is just the beginning.

The real magic happens in Gretchen Schauffler's art studio, where these lab-crafted bases are transformed into harmony-based formulas. Unlike computer-generated color schemes, Colorwright's colors are carefully tuned by Gretchen herself, who understands the role of color density, reflection, and harmony in creating somatic atmospheres that feel better even than they look.

Her human touch ensures that every color is not just aesthetically pleasing but also emotionally resonant and representational of how color plays an emotional role in the happiness of our human experience. 

One-of-a-Kind Paint Products

Each Colorwright paint product is unique and cannot be replicated when enlarged due to their color density, reflective stability, harmony-based relationship inimitable finishes. For all the reasons above, her color density, reflective stability, and harmony-based formulas is unmatchable.

So are her paint formulas. 

Ultra Lime Seashell-Matte™interior wall finish is Gretchen's magnum opus, inspired by seashells, ancient Caribbean forts, and shallow ocean beds. It offers a flawless, beautiful look and feel of limestone in an exclusive acrylic-latex formula with seamless touch-up ability. Ultra Luscious Silkworm-Satin™ embodies the miracle of silk, representing human history and tradition through beauty and luxury. 

UNPACK. LOVE. PAINT.

Become part of our colorful baggage talk:

• Share Your Story: If you have a favorite color memory or a story about how color has impacted your life, share it with us in the comments below.
• Connect with Us: Follow us on social media and use hashtags like #ColorBaggage #DevineColor #ChromaticWisdom to join the conversation.
• Get in Touch: If you have questions or need personalized color advice, feel free to email gretchen@colorbaggage.com.
• Read More Personal Confidence: CHROMATIC WISDOM