Devine Color: Reimagining True Love Through Color Baggage


Hello, old friends:


After a long hiatus in the paint industry ( long story longer here ), I reimagined a colorful world again and named it Color Baggage By Gretchen Schauffler. When I began getting requests for old Devine Colors, I remastered them into new versions that reflect who I am today in light of true love and my divine relationship with color, or what I call my color baggage.

I chose the family-owned 97-year-old  Diamond Vogel Paint Company as my paint manufacturer due to their mad engineering paint-making skills and commitment to honoring my new synchronized-to-harmonize COLORWRIGHT™ paint formulations.

Which I singly create, shake, and test on walls before they go on yours.

I remastered my version of Devine Colors again so you can experience them in a new light. See the start of my CB Remastered Devine Collection here ♥️.

The original Devine Color, Paint That Went On Like Yogurt, And Looked Like Chiffon color palettes and formulas do not exist today.

New environmental requirements and supply chains over the last 25 years have changed color formulas and paint formulations. All paint companies have matched and have versions of the old Devine colors, making them particularly hard to touch up or feel the same.

This is what I know to be true today.

True love is not something you find; it's something you create. Devine Color was a creative act of true love. It never ended but grew into Color Baggage because true love lasts forever. Color Baggage. Color Baggage transforms spaces with true love, your color baggage—and a bucket of paint.

Feel free to contact me at  and share your Devine Color stories and how much you loved them in light of true love. If you have a request, I will put it at the top of the list.

From my bag to yours,

Coming Soon