Love Your Baggage. Trust yourself. Aim true.

Color Baggage Wheels are synchronized and magnetized to cast a spell of love, harmony, belonging, and connection in your home and in your life.

All Baggage Wheel colors are available in 1.5-oz Paint Pops Testers covering a 1'x 2.5' sq ft wall area, quarts, gallons, and 5-gallon drums.

Gretchen Schauffler’s paint formulas and their sheens are exclusive; her highly pigmented formulas set her colors apart. She created every color, shook them in their cans, and tested them on walls. No other paint company can say that.

Gretchen offers a colorful road to finding true love and painting a love affair with your home that lasts a lifetime through her self-fulfilling products.


Separation Will Occur

CB MATTE formulas are so limestone rich and thick, like yogurt, mayo, ketchup, or mustard, separation will occur, and water will rise to the top. You must stir very well before brushing or rolling.

CB SATIN formulas are so silky smooth and buttery that using a great brush or a smooth roller is best to lather your surfaces.

A little goes a long way.

After you paint, store your paint in smaller containers to keep it air-tight. Think canning and store paint in canning jars like canned fruits. Don't leave a lot of air at the top, and seal well.

Think Professional Manicure.

Surface preparation is always a must. Walls need to be clean, dry, and able to have paint adhere. One dense color coat will cover the surface. Two coats will blanket the surface perfectly even, making the color look twice as rich and, logically, protecting the wall with the paint product itself, making it twice as durable. A third coat, while not necessary, acts like a top coat.

CB Seashell-Matte™ Interior Wall Finish is more than just paint; it's a masterpiece inspired by the inner beauty of a Bainbridge Island Clam. It gives you a flawless, beautiful, durable look and feel of limestone, the building block of seashells, chalk, marble, and coral in an exclusive deluxe acrylic paint formula. This gives our masterful color harmonies a visual and visceral energy that resonates deep in our bones. Experience the transformative effects of CB Seashell Matte, where wall colors carry the stories of ancient seas and the enduring spirit of connection.


1.5 oz paint samples cover approximately 1'X2.5' sqft.

Quarts cover approximately 100-150 sqft.

Gallons cover approximately 400-450 sqft.

5-gallon drums cover approximately 1,500-2,000 sqft.

CB Silkworm Satin™ Interior Trim Finish is more than just paint; it embodies the wondrous miracle of silk and its shimmering properties while delivering the unparalleled quality of our exclusive deluxe acrylic paint formula.

Silkworms embody the energy and spirit of alchemy and transformation that resonates deeply in our hearts. Silk unfailingly represents beauty, luxury, and the rich tapestry of human history and tradition.

Therefore, it is the perfect muse to echo the reflective, energetic side of color. Experience the transformative effects of CB Silkworm Satin, where organic shimmering colors vibrate with the everlasting spirit of change and connection.


1.5 oz paint samples cover approximately 1'X2.5' sqft.

Quarts 100-50 sqft.

Gallons approximately 400-450 sqft.

Limited Warranty:

Color Baggage®  is not responsible for the way the products are used or the condition of the surfaces they are applied to. If any issues arise with the product itself, Color Baggage® will solely offer a replacement and will not be held accountable for any matters beyond the replacement of the product.


Dear Painter:

As you know, paint brands are a lot like cars. All regulations and parts are the same, but they drive very differently due to their cost and engineering. Having been a DIY painter all my life (and a BMW engineering fan), I am committed to liberating homeowners from color conflict and painting anxiety and unleashing their creativity with the most beautiful and effortless paint application. Not to mention deeply satisfy their need for change and growth. I engineered a colorful transformational "the ultimate" paint ride from beginning to end so they could own both the road and the destination. I chose the family-owned 97-year-old Diamond Vogel Paint Company as my paint manufacturer due to their superb paint-engineering skills and commitment to honoring my color craft by combining my art form with a paint formula and finish that delivers a one-of-a-kind color transformational experience. Technical Sheets are available below to ensure your safety.

Seashell Matte Interior

Technical Data Sheet

Silkworm Satin Interior/Exterior

Technical Data Sheet

Wishing you the best the world has to offer ~ Gretchen


Color Baggage is a paint path to true love, a colorful love affair with yourself and your home that lasts a lifetime.

Color Baggage 'Manifesto.'

Instead of trusting manufactured color trends that end, creating never-ending goodwill piles of regret, self-doubt, and dissatisfaction when they are over, Gretchen Schauffler's Color Baggage uses people's personal color attractions, or baggage to meet a sense of belonging and connection with a bucket of paint leading to colorful destinations that go beyond walls with a powerful physical state of harmony every day. Her magnetizing paint colors and resolute paint ritual to create colorful atmospheres that profoundly influence the well-being of minds, bodies, souls, and homes'

Gretchen Schauffler's Mission

Gretchen's mission is to revolutionize how people use color in interior design to influence their lives with long-lasting confidence and self-fulfillment rather than rely on revolving manufactured color trends that make everyone look the same to feel like they belong.

Over the last two decades, Gretchen has personally assisted over 5K (and counting) colorless homes from feeling soulless, lost souls from living dissatisfied, and the planet from thousands of "goodwill" piles of regret in the future with her theory, magnetizing colors, and painting rituals. Read Gretchen's baggage journey here.



$4.50 USD